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  • Writer's pictureMaya Papanastasiou

Eat that Frog

Updated: Jun 27, 2022

Brian Tracy, the famous Canadian-American motivational speaker and self-development coach, says that your “frog” is “the hardest, most important task of the day”.

“Swallow a frog in the morning, if you want to encounter nothing more disgusting the rest of the day.”

As per an old saying, if the first thing you do each morning is eat a live frog, it’ll be a weight off your shoulders knowing that the worst thing you will have to do all day is done.

In the world of sales, prospecting (cold calling, cold emailing) is the frog we need to face everyday. Nobody likes it and only very few people are good at it.

Prospecting sucks, but none of us can succeed without it.

Do it right with Salesforce CRM and Robin Consulting.


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